The Artist


Zed or Zi is an Egyptian Fashion Designer, Stylist & Visual Artist.
Born & Raised in Egypt in 1983 to a family of Artists.

Zi Studied Interior Design & Scenography at The Faculty of Fine Arts between 2001 & 2006.

Then joined Istituto di Moda Burgo in 2008 to study Fashion Design & Pattern Making, Graduating in March 2010 with Highest Grades.

After Years of Working as a Stylist in Ads, Music Videos, Photo-Shoots & More,

Zi then Joined IFA Paris in 2018 attending the Creative Director Summer Course to Increase Her Skills in Fashion Styling & Learn More about Photo Creation from International Experts.

iN 2021, Zi won 4 International Awards for her Costume Design Work for The Babylon Gardens, a Short Movie by Karim El Ramly.

Best Costume Design from Florence Film Awards, IndieX Fest & New York International Film Awards - NYIFA & Outstanding Achievement Award in Costume Design from Indie Short Fest.

The Mission

Zi Is a Passionate Artist that is Keen on Using her Talent to Create Meaningful and Valuable Projects for Humanity, Nature & Art itself.

Zi Aims at Becoming a Useful iNdividual & a Good Reference to iNspire Younger Generations for a Better Future.

Kefaya Plastic

Zi has Launched “Kefaya Plastic” Campaign in 2019. 

An Artistic Project Aiming at Raising Awareness about the Negative Environmental Impact of the Excessive Consumption of Single-Use plastic on Our Lives, and Since Then She Became Obsessed with Recycling, Reducing Waste, Reviving Old Garments & Re-Creating, Believing that Each One of Us Can Make a Huge Difference!

The Brand

Z Creates Wearable Art Pieces that Are iNspired by Ethnic Cultures Combined with Different Styles, Reflecting the Egyptian Identity in a Modern Way.

Z's Creations Are All Handmade, and Only One Piece is Available from Each Item, which Makes Every Product Special.


As a Nature Lover Z's Unique Designs are All Made from Sustainable and Reusable Materials.

i Don't follow Fashion Trends, i Create my Own .Z.

The Logo

Art Runs through My Veins, it’s the Air that i Breathe .Z.

Since Greenery is Our Source of Oxygen, Zi Chose the image of a Leaf as a Symbol and Combined it with her Name’s initial to Create the Brand’s Logo.