The Artist


Zed or Zi is an Egyptian Creative Director, Fashion Designer, and Stylist
Born and Raised in Egypt in 1983 to a family of Artists.

Zi Studied Interior Design and Scenography at The Faculty of Fine Arts between 2001 and 2006.

Then joined Istituto di Moda Burgo in 2008 to study Fashion Design and Pattern Making, Graduating in March 2010 with Highest Grades.

After Years of Working Experience in Ads, Music Videos, Photo-Shoots & More,

Zi then Joined IFA Paris in 2018 attending the Creative Director Summer Course to Increase Her Skills in Fashion Styling and Learn More about Photo Creation from International Experts.

iN 2021, Zi won 4 International Awards for her Costume Design Work for The Babylon Gardens, a short movie by Karim El Ramly.

Best Costume Design from Florence Film Awards, IndieX Fest and New York International Film Awards - NYIFA and Outstanding Achievement Award in Costume Design from Indie Short Fest.

The Mission

Zi Is a Passionate Artist that is Keen on Using her Talent to Create Meaningful and Valuable Projects for Humanity, Nature and Art itself.

Zi Aims at Becoming a Useful iNdividual and a Good Reference to iNspire Younger Generations for a Better Future.

The Brand

Z Creates Wearable Art Pieces that Are iNspired by Ethnic Cultures Merged with Different Styles, Reflecting the Egyptian Identity in a Modern Way.

Z's Creations Are All Handmade, and Only One Piece is Available from Each Item, which Makes Every Product Special.


As a Nature Lover Z's Unique Designs are All Made from Sustainable and Reusable Materials.

i Don't follow Fashion Trends, i Create my Own .Z.

The Logo

Art Runs through My Veins, it’s the Air that i Breathe .Z.

Since Greenery is Our Source of Oxygen, Zi Chose the image of a Leaf as a Symbol and Combined it with her Name’s initial to Create the Brand’s Logo.